In a month, every account has multiple posts, reels, and stories to upload on a specific day. The social media manager does the final posting on all platforms, and they need access to all visuals and videos, including the day on which they should be posted and the caption for it. It’s a calendar with a detailed overview of your ongoing and upcoming social media posting. The simple social media calendar includes dates, post titles, and content. A more advanced calendar may include posts, times, hashtags, images, and links. As the social media marketing company in Ahmedabad, we maintain a detailed calendar of each month’s posting; it ensures everything goes on time and correctly on the brand’s page.
Importance of social media calendar
1. Its saves time:
In our field of digital marketing, there are multiple accounts, and in each account, a variety of campaigns, ads, postings, collaborations, and much more take place. It can become challenging to remember everything at times; a social media calendar lets you plan and schedule lots of social media posts at once. Creating content every month and putting it on a calendar saves a lot of time; it manages no miss happening, like missing out on any post or posting on the wrong accounts.
2. You Stick to a Consistent Posting Schedule:
In our field, being consistent with content is very important. It cannot be easy to post consistently on any platform. By keeping everything in your head, you might forget. But when you have a social media calendar, it helps you post regularly. It creates consistent opportunities for your brand to appear in front of new potential readers and customers.
3. It helps your account be organized:
Keeping things organized improves productivity and reduces stress if unplanned or last-moment work pop-ups occur. You’ll always have a clear vision of what is happening, what’s completed, what is posted, and what the coming week will look like. A content calendar keeps all your social media activities in one place; this can help free up bandwidth for other important tasks. No more last-minute post ideas or forgetting important dates.
4. Improves quality of post:
The social media calendar gives an overview of every month. But how? Buy, add likes and impressions, engage, share, and save every content at the end of the month, and when you are planning for next month, it gives you an overview of what is performing and what is not. Sticking to a content calendar gives you time to review and revise. You also get time to double-check before posting or going live. This maintains high standards and protects your reputation.
5. It's easy for all team members to be on the same page:
A social media content calendar isn’t just for your use but a collaboration tool for your team. It helps all members to be on the same page. It makes aligning with broader marketing strategies easier and allows everyone to perform better for the next month.
How to make a winning social media calendar
Conducting a social media audit can help you figure out what’s working and what’s not for your page or account. So, when planning for next month’s calendar, you will have data on what to work more on. While auditing your account, consider:
- Key performance indicator (KPI): you need to have a clear plan of the goal and how to achieve it. Like an increase in followers, comments, shares, or brand awareness.
- What posts have performed well in the last month? What kind of posts drive more traffic and conversions, and which ones get the most engagement?
- Which platform is more active for your audience? This helps you decide where to focus more. So you don’t waste your time on other channels that don’t drive results.
Build a Social Content Calendar
There are nearly unlimited ways you can create a fully customized social media calendar from scratch.
There are many ways to create a fully customized calendar using various platforms like Google Sheets, Excel, and many more, paid and unpaid.
But there are a few things you should consider when building yours:
- Keep it simple – your social calendar is meant to save you time, so don’t make it so complicated that it ends up taking up a lot of your time.
- Use colours – Use colour coding for each section to simplify the visuals and make the calendar easier.
- Choose an easy platform – create your calendar in a platform that’s easy for your team to understand and be comfortable with.
List down all crucial columns for each post like:
- Publish platform
- Publish date and time
- Which kind of post (Reel, story, Post)
- Caption for the visual
- Visual link
- Tracking parameters like each post, such as saves, shares, and comments.
Schedule Your Content
Create a posting schedule that suits your availability and resources. And significantly—one that puts your content in front of the right people at the right time.
Scheduling according to the correct time with the right people is essential.
For all platforms, plan when to post and how often to post. Some social media platforms like Meta Business Suit provide you with helpful data on when your audience is most active. This helps you know when to post for the highest levels of engagement.
Dev Opus, a social media marketing agency in Ahmedabad, makes sure that we create a powerful calendar that consistently brings quality posts and that the brand is constantly up to date on social media. Being an experienced social media agency in Ahmedabad, we believe in quality work over quantity work, and these small things make a brand big, and we do not compromise anything. Connect with us, and together, let’s create the best for your brand.
