Digital media has undoubtedly undergone a revolution in the creation of advertisements. Starting from standard banners, for which it was possible to count the number of unique views today, the field appears to be extremely vast, embracing such segments as influencer advertising, artificial intelligence-based campaigns, and face-to-face engagements. This journey depicts how firms have evolved […]
In the context of the personal care products market, which is a battlefield for companies, packaging not only serves as a protective means or a means of identification but also as the best promotional tool. In this era of abundant products and choices, the packaging plays a crucial role in determining whether a customer chooses […]
In today’s digital world, social media acts as a key factor in the effectiveness of most marketing approaches. Originally, it was just a place where people could pick their friends and acquaintances, but it has turned out to be a valuable tool where companies can directly interact with their customers and the public and promote […]
Voice search is becoming a new trend in user interaction with technology. From getting directions from Siri to getting some tunes from Alexa, voice searching is easier than typing, so it is becoming part of people’s preferences. For the business community, embracing this new trend is not optional but compulsory. Now, let’s take a closer […]
In today’s digital age, the market is more saturated than ever, especially for small businesses and start-ups. With hundreds and thousands of brands in the corporate world, having a good online identity has become mandatory. Digital marketing offers several techniques and approaches to help your business rise above that noise and engage your audience. For […]
Picture yourself in a sea of information signals with the task of figuring out exactly what it is that customers would like to see from you while being simultaneously bombarded with positioning attempts from literally thousands of other brands. In this complex digital environment, AI has become a beacon that will lead marketers to the […]
A label or wrapper is not just for providing information about brand or product, it directly appeals to the buying behaviour of person. Things to consider before starting packaging design: Product Characteristics (Feature and Usage) Product Reach (Locality and Users) Competitors’ Design Trend in market At last but not least, Client’s Choice & Taste Food […]
The word ‘Branding’, is not only making visual identity but how you turn people into your loyal customers. The process of branding in a shorter way includes the way you carry your brand and represent to people and an intense experience felt by them for your product/service is effective branding. Make a brand strategy, which […]
How To Catch Up With The Social Media Marketing Trends Of 2020? Social media marketing is the future of digital marketing. It is growing at the highest rate and that’s what makes us feel that major changes will be seen post corona world. Social Media Marketing Trends Post Coronavirus Online shopping and all were already […]
Branding may seem like a tough game, especially if you do not have previous experience with it. But below are the 4 components of Branding, that would help you understand Banding in-depth and with clarity. Brand Identity Brand Image Brand Culture Brand Personality Brand identity Brand identity is the why of your brand. Why does […]
